AI-powered search query analysis that automatically reviews search term reports to identify and recommend queries that should be excluded as negative keywords, reducing wasted spend on irrelevant traffic.

Core Functionality

• Automated analysis of search query performance across Google Ads and Microsoft Ads
• AI detection of irrelevant or low-intentqueries
• Pattern recognition to identify query themes worth excluding
• Bulk negative keyword recommendations with impact estimates
• Export and one-click addition of negatives to campaigns/ad groups

Key Detection Criteria

• Irrelevant search intent (doesn't match campaign goals)
• Zero or low conversion queries with significant spend
• Brand/competitor terms to exclude
• Informational queries in transactional campaigns