Ideas

This monitoring check will analyze your high-volume search terms and flag the ones that haven't converted but should have given your CPA or ROAS target.

As you probably know, (very) recent conversion data is lower than it will be eventually because of delays in tracking and attribution. That's why you probably don't want to receive an alert that your conversions yesterday were 30% lower than the same day a week before, as that's likely to be a false warning. And one you'll get every day, which gets annoying. That's why we're proposing an option to let you set a number of recent days to ignore when creating or editing your performance monitoring alerts. That way, you won't get false alerts anymore due to tracking delays. If you'd like to give this feature request priority, please vote and/or comment on it!

Right now, TrueClicks doesn't send notifications for auto-imported budgets (as you can't edit them in TrueClicks). With this update, we'll let each user choose if they want to receive budget pacing notifications for accounts they have selected as 'my account' (on their profile page).

For accounts targeting the Display Network (including Performance Max campaigns), we'll suggest excluding commonly excluded placements (based on our cross-customer analysis) that also appear in your placement report. That way, you'll profit from other advertisers' learnings.

E.g. if the feed contains 1,000 products but only 500 are shown in the Shopping campaigns, TrueClicks could warn you about this and tell you which products haven't been visible on shopping recently.

This monitoring check will analyze your high-volume keywords and flag those that haven't converted but should have given your CPA or ROAS target.

TrueClicks would check the spelling and grammar in your ads for the most common languages. Ideally, it would also recognize (brand) names, slang, word breaks, and contextual word errors (e.g. "then" vs "than") and suggest the right spelling, so you can easily replace it with the right spelling from TrueClicks, at scale if needed.

With performance monitoring, you can create alerts based on fluctuations and thresholds in these (and many other) metrics. But this feature would let you see how your accounts and campaigns are currently performing compared to their target CPA or ROAS, at-a-glance, for many accounts at once.

Based on the recent change history, TrueClicks would flag any changes made by Google's auto-applied recommendations. This will not impact the TrueClicks score (as some advertisers have this turned on purposefully), but it will make sure these changes don't go unnoticed. Based on what you see, you can determine if you want to turn off some (or all) of these auto-applied recommendations.

To be able to push TrueClicks recommendations to tools like Asana, Basecamp, Monday, Teamwork, Trello, etc.