This auto-apply task will ensure consistency in your preferred content suitability settings in Google Ads, which is especially important if you (or your client) care(s) a lot about brand safety and are running ads on YouTube, Display, and the Search partner network.
First, you can pick which inventory type should be set at the account level:
- Expanded inventory
- Standard inventory (the default setting)
- Limited inventory
Next, you can decide which type of content you want to exclude. By default, none of these are excluded.
- Sensitive content. Exclude content that belongs to one of these categories: Tragedy and conflict, Sensitive social issues, Profanity and rough language, Sexually suggestive, Sensational and shocking
- Content types. Exclude one or more of the following content types: Live streaming YouTube video, Embedded YouTube videos, Below-the-fold, Parked domains.
- Content labels. Exclude content based on one of these labels: DL-G, DL-PG, DL-T, DL-MA, Not yet labeled.
- Content themes. Exclude one or more of these content themes: Content suitable for families, Games (fighting), Games (mature), Health (sensitive), Health (source undetermined) (YouTube only), News (recent), News (sensitive), News (source not featured), Politics, Religion.
- Content keywords: prevent your ads from showing on content related to keywords you enter.
- Placements: prevent your ads from showing on specific videos, channels, websites, and apps (up to 65,000 placements).