Automatically identify and surface search n-grams (keyword phrases) with CTR below 3% (<1% for shopping) to help advertisers quickly pinpoint underperforming search terms and optimize their campaigns.
Problem
Advertisers struggle to manually identify which specific search terms are driving impressions but failing to generate clicks, leading to wasted ad spend and poor Quality Scores.
Solution
An automated analysis tool that:
- Scans search term reports across all campaigns
- Identifies search n-grams with CTR < 3% (<1% for shopping)
- Aggregates performance data (impressions, clicks, cost)
- Provides actionable recommendations (add as negative keywords, pause, or optimize ad copy)
Key Benefits
- Reduce wasted spend on low-performing search terms
- Improve account CTR and Quality Score
- Save time with automated analysis vs. manual review
- Prioritize actions based on cost and impression volume