The problem: Agencies running their largest accounts through Search Ads 360 work with different metrics, conversion points and bidding setups than they do in Google Ads. Today the AI Assistant can't reason about those accounts, so exactly the accounts with the most spend and the most complexity are the ones it can't help with.
What we're building: We're looking at extending the AI Assistant to SA360, so you can ask the same questions about SA360-managed accounts as you do about Google Ads and Microsoft Ads accounts, using SA360's own conversion and bidding context rather than a Google Ads approximation of it.
Who this helps: Agencies and advertisers managing enterprise accounts in SA360 alongside native Google Ads accounts.