Ideas

We'll offer two separate reports/pages in the admin part of TrueClicks highlighting the following for all your linked accounts:

TrueClicks findings and improvements.

This is the list TrueClicks can take 100% credit for, as it's all based on TrueClicks data, such as:

• Issues found by TrueClicks, including corresponding impacted metrics like impressions, clicks, and cost.
• Issues solved since using TrueClicks.
• Potential cost savings found by TrueClicks
• Recommendations generated by TrueClicks, including corresponding impacted metrics like impressions, clicks, and cost.
• Estimate of time saved by your team by using TrueClicks.
• Increase in TrueClicks scores (last quarter, last year, since using TrueClicks).

Change in campaign performance

When it comes to changes in your campaign performance, we hope and expect using TrueClicks will improve your paid search ROI. But we depend on you taking action based on what TrueClicks finds and recommends.

Also, many variables beyond our control impact performance (like optimizations outside of TrueClicks, your website, your competition, the weather, seasonality, etc.). So we will simply report what has changed since using TrueClicks, and you can decide how much credit you want to give us (for positive changes 😉 ).

Think of showing the change in data such as:

• Conversions/transactions
• ROAS
• CPA
• CPC
• Cost