Ideas

So you can easily add exact match negatives to the ad groups you no longer want to match to a duplicate search term.In the example below, you'd be able to add "identical search term" as an exact...

Google may already consider some of your RSA headlines or descriptions as "losers" without you knowing about it. This check will flag those for you, so you'll know it's time to replace them. ...

Get notified of underperforming landing pages across your account. You might use the same landing page in multiple ads, but you aren't aware that this is the case and that the performance is below...

For most Pmax campaigns, you don't want them to show on branded searches. While we already have a check that flags branded terms in your Pmax campaigns (assuming you filled out the brand terms in the...

Google has a tendency to match your exact match keywords to a wide range of search terms, not all having a similar meaning or intent as the original keyword.One way to auto-detect when search terms...

An auditing check to score how unique your RSA headlines are across your account.

To ensure each ad group contains search terms with similar intent and meaning, this auditing check would score each ad group and account based on the similarity of high-volume search terms within...

Auditing check to make sure each DSA campaign has at least one negative target.

An auditing check to make sure you always have at least 1 experiment running

This optional check allows you to set a minimum Optimization Score for a Microsoft Advertising account. We'll flag it when the account drops below that score.