Ideas

Changelog: our release notes | Ideas: vote on feature requests, submit new ones via our chat | Roadmap: what we're working on

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Choose match type when adding negatives
Overall functionality
Under review
You can add negatives through TrueClicks. However, you currently cannot choose the match type. It would save a lot of time if we could choose the match type per negative.
Search Queries Similar to Existing Negatives
Insights
In progress
Detect search queries that closely resemble existing negative keywords but aren’t currently blocked (including typos, misspellings, or word variations).Benefit:Helps surface missed negatives and...
AI-based anomaly detection with Performance Alerts
performance alerts
Under review
Next to creating alerts based on fluctuations and thresholds, this third option in Performance Alerts would simply ask for a sensitivity threshold and auto-alert you whenever a metric goes outside...
Track the number of products on landing pages
monitoring
Under review
For Search, it would be great to have a functionality that can crawl the website and show how many products are live on a landing page. If there are too few products on a category landing page, we...
Check for naming convention consistency
Overall functionality
Under review
This feature would let you create templates for campaign naming conventions, and TrueClicks would flag all campaigns that don't comply with your conventions.
Historical budget pacer view
budgets & targets
Under review
Extend the budget pacer feature to display historical budget pacing data from previous months, enabling advertisers to review past budgets.
Add "Fix button" to Account-level query mapping
recommendations
Under review
So you can easily add exact match negatives to the ad groups you no longer want to match to a duplicate search term.In the example below, you'd be able to add "identical search term" as an exact...
Support for complex campaign filters (target monitoring, perfmon, auto-apply)
Insights
In progress
For example, when creating a new budget pacer, you can only select one campaign type per budget. I'd like the option to define complex campaign filters, such as selecting several campaign types or...
Check for broad match campaign setting
monitoring
In progress
If you create a new search campaign, the new default setting (since July 2024) is that all keywords will behave as broad match keywords.This new optional check would warn you about campaigns that...
Auto-apply brand exclusions for Performance Max
auto-apply
Planned
As you have to set up brand exclusions per campaign, this becomes cumbersome if you have multiple accounts or campaigns where you need these exclusions. It's also easy to forget if someone creates a...
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